Research Paper
Year: 2020 | Month: October | Volume: 7 | Issue: 10 | Pages: 298-305
Variables Which Contribute to Development Traditional Market in the Modernization Era (Pasar Gringging Study Case)
Siti Nur Jayanti1, Elis Irmayanti2, Eunike Rose Mita Lukiani3, Tjetjep Yusuf Afandi4
1,2,3,4Department of Economics Education, Nusantara PGRI University, Kediri, Indonesia.
Corresponding Author: Siti Nur Jayanti
ABSTRACT
Pasar Gringging (traditional market) has becomed the center of community economy, specially in Kediri. But, in the modernization Pasar Gringging has been getting bad image from new generation. So that, the purpose of this study is to know point of view from millennial, regular, seller of Pasar Gringging, and the factors which are able to be enhanced in order the traditional market is able to go forward in modernization era. The kind of research is a qualitative approach. The study is carried out by spreading questionnaires and interview for getting an insight point of view from respondent and the next data will be analyzed by SWOT analysis: (1) Positive point of view covering social relation between seller and buyer, price of goods, quality, or diversity of goods, and the location of traditional market. (2) The negative point of view covering comfort, safety, others party (loan and beggar). (3) The factors which are able to be enhanced by build by caring for comfort and safety, to strengthen the traditional market cooperation, alongside by technology, and increasing seller creativity.
Keywords: Traditional Market, Modernization.
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