Year: 2025 | Month: April | Volume: 12 | Issue: 4 | Pages: 189-197
DOI: https://doi.org/10.52403/ijrr.20250423
A Review on Millet Based Online Food Entrepreneurs: Challenges and Opportunities
Jaisree Anand1, Sowmya B2
1Professor, 2Student
1,2Department of Hotel & Catering Management, Vels Institute of Science, Technology and Advanced Studies, Pallavaram, Chennai, India.
Corresponding Author: Jaisree Anand
ABSTRACT
This review of literature is based on millets, which is often called as super grains, and their important role in India's farming and society. Millets are valuable as they can grow even in worst climate conditions and are very nutritious for health, being high in fiber, protein, and minerals. This makes them important for food security today. While millets have a rich history and nutritional benefits, their production has decreased recently due to changing farming methods and food preferences. The study also explores business opportunities for home-based food entrepreneurs using millets. The food industry keeps changing, with growing demand for new products and marketing approaches. Today's consumers have many choices, often based on wants rather than needs. Overall, it can be inferred that government officials, business owners, and consumers need to work together to increase millet production and use. This study identifies both challenges and opportunities in millet farming and consumption, aiming to help restore millets as a key part of sustainable farming and nutrition in India.
Keywords: Millet. Home-based Business, Food Entrepreneurs,
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