Year: 2025 | Month: February | Volume: 12 | Issue: 2 | Pages: 50-56
DOI: https://doi.org/10.52403/ijrr.20250206
Strategic Management: Building Business Competitive Advantage in the Digital Era
Aurelia Salsabilla Almirah1, Saida Zainurossalamia ZA2
1,2Faculty of Economics and Business, Universitas Mulawarman, Indonesia
Corresponding Author: Aurelia Salsabilla Almirah
ABSTRACT
In a rapidly changing digital era, companies must prioritize innovation to build and maintain competitive advantage in an increasingly competitive market. This study seeks to explore the importance of innovation in managing corporate strategy in the digital era. Innovation encompasses more than just developing new products or services, it also encompasses transforming a company’s operational processes, enhancing customer interactions, and generating lasting value. This study explains the importance of innovation in addressing the challenges and prospects of the digital era, the ways in which innovation can enhance a company’s competitiveness, and the techniques organizations can use to enhance their innovation potential. This study also features examples of leading organizations that have effectively implemented pioneering techniques to build competitive advantage in the digital era, such as Apple, Amazon, Airbnb, and Gojek. By gaining a deep understanding of the importance of innovation in strategic management, one can formulate an efficient innovation plan to enhance their company’s competitiveness and emerge victorious in the increasingly complex global marketplace. This study offers significant insights for business leaders and professionals who want to gain a deeper understanding of the importance of innovation in the digital era.
Keywords: Digital Era, Innovation, Competitive Advantage, Strategic Management
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